Top Tools for Marketing in Twitter 

Twitter by itself is already a powerful marketing tool. If you really want to get the best out of the system however, you need to go beyond what Twitter readily offers its subscribers. Remember that unlike other account holders that are on Twitter for fun, you’re here for the marketing opportunity. Hence, it’s important that you make use of all the tools at your disposal to promote, introduce and track the development of your brand. 

The good news is that there are lots of business-friendly applications today. Some of the best include but are not limited to the following. 

Socialmention 

If you want to analyze information on the Twitter, Socialmention is your best bet. All you have to do is enter the “keyword” in the search space of social mention and what follows is details of the keyword being used in what sentiment, top keywords used in reference to the keyword you have entered, and top users of the same. The searches are not only limited to Twitter, but it also includes other social mediums like Facebook/ Photobucket etc.  

Tweetbeep 

This particular program helps account owners monitor their brand efficient. Tweetbeep is an automated way of checking Twitter and saving tweets that refer to your brand. You can set the program to capture specific keywords and have them saved in a feed that you can check later. This way, you will be able to gather information on what the public has to say about you and structure responses if necessary. 

Bitly 

Twitter only allows 140 characters per update, severely limiting your ability to share information. This is why businesses typically post links to outside domains, leading their followers to a more comprehensive source of data. Since URLs can be long too however, there’s the Bitly tool that can shorten the link to just a few characters. This allows the user to lead prospects to different sites while still giving context to their updates. 

WeFollow 

Now this is a highly useful tool if you’re tracking your target market. WeFollow allows you to categorize specific account holders into industries or groups. By using this, it’s possible for a business to pinpoint the people who are interested in their product and can become a viable part of their target market. Another program that does basically the same thing is Twellow. 

Of course, those aren’t the only available tools in Twitter today. With new developments occurring incredibly fast, business owners are advised to always be on the lookout for new apps. When utilized properly, these programs can improve the efficiency of Twitter marketing without the additional cost. 

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