Success with Domain Names: Get the Logistics Right  

If you’ve decided to go into the highly lucrative business of reselling domain names, you are probably focused on making sure you choose profitable domains and on designing your sales pitch. However, it’s just as important that you get the logistics right if you want to succeed. In other words, you need to make sure you not only pick a good registrar but also try to minimize your investment, which will increase your profitability.

Picking a Good Registrar 

Your first reaction will likely be to pick the cheapest registrar possible, but this isn’t always a good idea. In fact, as a reseller of domain names, you should be much more interested in the level of support the registrar offers rather than the price they charge. Saving one or two dollars on a domain might lead to severe aggravation when attempting to transfer the domain to your client, which is why you should focus on choosing a registrar who has a good reputation in terms of client service.

Additionally, you want a company that has a good track record. Just because they appear to be very responsive at first, when they are trying to get you to become their customer, that doesn’t mean they maintain the same degree of customer support. Thus, you want to do as much research as possible, especially on forums dedicated to the resale of domain names.

You have a better chance of picking a good registrar on the recommendations of people who are in the same business you are trying to break into. Remember, you will have different requirements to someone who is purchasing a domain for their business, which is why you should focus your research on these forums and websites.

Minimize Your Investment 

While we stated that opting for the cheapest registrar for your domain names is not advisable, that doesn’t mean you can’t take steps to minimize your investment. After all, you don’t always have to pay full price and if you do your research properly, you could take advantage of some great discounts.

Run a search for coupon codes as the net abounds with them, especially for domain names. Sometimes you can get some substantial discounts, which will save you a lot of money and increase your profitability exponentially.

If the discounts are substantial enough, you can increase your turnover significantly as you can charge a lower price but still make a nice profit.

As you can see, with the right logistics in place, you can increase your profitability when reselling domain names, but also ensure the entire process goes off smoothly. The easier it is for people to do business with you, the better your reputation will be, which will generally translate into more customers and higher revenues.

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