Never Do *THIS* In
Your Article Marketing...
The quality of the articles you or someone else write is a
representation of you. Even if you never write a single word yourself and outsource most of your work, you
are the ambassador of your own marketing and fully responsible for it.
With the Internet taking off the way it has, it's so much
easier to put out useless content that does nothing but piss people off for wasting their time. Thus, taking
away trust from honest marketers like yourself and making your job harder.
Let's take banner advertising for example: In the early and
late 90's, banner advertising was all the rage. It worked like gangbusters and produced record breaking
Internet profits for many of the pioneers in this business.
But the unthinkable happened: Dishonest and greedy
marketers started abusing a working system, biting the hand that feeds them.
People clicking on these banner ads suddenly started seeing
how they were being taken for a ride in their own homes. They were being bombarded with unwanted messages to
"buy, buy, buy". Little to no value was offered in addition to the banner ads and things just started looking
bad.
Promises of losing 100 pounds or making a million dollars in
5 days was becoming a thing of the past and people started to get smarter.
It got to the point where there were whole websites
dedicated to nothing but banners with nothing else of value left on it.
All this led to distrust in banners and the value they CAN
provide in the hands of a good marketer who knows what they're doing. It was a back and forth circus between
buyer and marketer -- if the buyer weren't being naive, the marketer was being
deceptive.
It all collapsed under its own
weight.
Some experts suspect the same happening with article
marketing. Thankfully, there are a few pioneers who restored trust back into the system and proved you don't
have to make false promises or claims to make money online.
There is one thing you want to avoid at all costs that boils
this article down to one word:
S-P-A-M.
It's never done anyone, consumer and marketer, any good in
the long run so stay away from it with a 10-foot pole.
Back to Communication is Content
Clout
|