LinkedIn Marketing: 7 Reasons It's Worth It  

If you are considering getting into LinkedIn marketing for your business, products and/or services, the time to do it is now. With over 340 million users and counting, the social network for professionals is alive, well and constantly growing. Here are 7 more reasons you will want to get your Internet marketing campaigns LinkedIn.  

1.    LinkedIn is Free To Use 

While there is a paid option that gives you much more functionality, the LinkedIn free account is useful all on its own. You can get pretty much full use of the site and all its features and applications and you don't have to spend a dime.

2.    Business-Oriented 

Other social networks are socially oriented, while LinkedIn is more geared towards networking. If you are involved in business, you need to be on LinkedIn, period.

3.    Applications 

With LinkedIn Applications, you can add even more customization and functionality to your LinkedIn profile. You can showcase videos and slideshows, host downloadable content and blast event notifications to all of your contacts, just to name a few. If you want your profile to stand out on LinkedIn, there are plenty of apps that will allow you to do so.

4.    Paid Advertising 

LinkedIn now provides advertisers with a way to create multiple campaigns with up to 15 ads in each campaign. That gives any marketer the chance to host really low-cost ads and test those ads in various ways.

5.    Market Research 

For once, you don't have to go to Google or another search engine for the market research you need to conduct. When you make full use of LinkedIn, you can keep tabs on companies and professionals by way of the Companies Tab, you can ask questions in LinkedIn Answers and so much more. If you want to keep your finger on the pulse of your industry and audience, LinkedIn provides an easy way to do it.

6.    Find JV Partners 

A joint venture partnership should never be decided on lightly. LinkedIn allows you to mingle with other professionals in your industry, share knowledge and so much more. If you are looking for someone to partner up with, LinkedIn will provide a simple way to get connected.

7.    Advertise Your Company, Products and Services  

LinkedIn provides you with your own platform to showcase your expertise and present your products and services in the best light possible. If you are looking for new ways to expand your marketing efforts, LinkedIn marketing is the best avenue for your time and efforts.

For more expert tips on how to take your LinkedIn marketing campaign to new heights, visit [Insert URL Here]. 

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