Generating Traffic with StumbleUpon 

Social media has become an essential part of an Internet marketing strategy, thanks to sites like Twitter and Facebook. And while social bookmarking has always been a strategy used by Internet marketers, it is rarely used properly. StumbleUpon is a great example of this.

This site is dedicated to helping promote websites and yet few Internet marketers use it effectively. The concept is simple. People create an account, download a toolbar and click the “I Like It!” button when the find a website, photo, video or article they like. They enter a quick description and it’s immediately added into the StumbleUpon database.

Once it’s entered into the database, members who share similar interests can see it and vote for it. They have the option of giving it a positive vote with a “thumbs up”, a negative vote or a “thumbs down”, or a neutral vote. The more thumbs up it will receive, the more popular it will be and the more people will see it.

Build a Great Reputation on StumbleUpon to Succeed  

You can see how this could be used to generate traffic for a website. Of course, the key is to ensure you are offering quality content that people will want to promote. And since it is a community, to really succeed you need to become a valued member who is known for sharing intelligent and interesting content.

This helps you build a great reputation and people will want to learn more about you. So, they will visit your profile and check out your site. If they find interesting content they are likely to share it or “stumble” it, meaning that other StumbleUpon members will see it.

You might be tempted to stumble your own website, but this is a mistake. If you are solely focused on promoting yourself, you will alienate the community and people won’t want to have anything to do with you. That’s why your main focus should be on providing value so that people are compelled to learn more about you.

The more value you provide, the stronger your relationship with the community will be and the better your chances of generating traffic. And don’t forget, this is all laser targeted traffic we’re talking about, meaning that every person landing on your site has the potential to become a customer.

StumbleUpon can be an incredibly valuable tool to help you generate traffic. In fact, it’s one of the easiest and quickest ways to get visitors to your site. Yes, it will take some effort to build a community of followers, but the results are well-worth it.

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