What Is Content
Marketing And How Does That Help You Make More Money?
Content marketing is term used to describe everything that
involves direct human-to-human contact for the purpose of creating and sharing content to eventually
encourage purchases by current or future client base.
It aims to increase sales with a small budget by delivering
quality and valuable information that drive profits. Its primary benefit is the ability to hold attention
longer than a traditional advertisement and faster brand development & is an effective way to touch all
senses of the human body and interact with people in a way, which seemed unattainable few years
Products and services can only be read, but also seen, heard
However, the purpose is not to spam or scream about your
offerings in the hopes of making the sale, but to educate and inform your target audience that "sometimes"
includes your products for discussion. The popular belief is that by giving valuable free information, brand
recognition and industry expert status is obtained.
Media marketers use different social properties to reach
various goals that don't always involve money, such as leadership, fame, lead generation, or improved
So what falls under content
Videos -- creating and uploading videos on YouTube connects
you with your target market using all senses to interact and "talk to" your prospect as if they were sitting
with you in the living room table or outside on the beach.
Articles -- usually a part of writing blog posts for a blog,
articles are a powerful way to communicate with your audience. Not as powerful as video and audio, but strong
Web 2.0 -- Go to HubPages.Com, or Wordpress.Com and you'll
get an idea of what web 2.0 properties consist of. These are places where you connect the dots or send people
directly to learn more about you or the subject of interest.
These websites are like your center control panels where you
run the show and can control more of the information and the direction your visitors go. But when it's all
said and done...
You make money by DOING. Period.
You don't need the most expensive social media-training
course. You don't need to get all your ducks in a line before you fire your first shot. And you don't need to
study, study, study to make any progress in your online business.
When you go out to your local grocery store, do you stop
yourself from leaving because you anticipate a few red lights along the way? I doubt it. Because ultimately
you know you're going to get to your destination come hell or high water -- because you need to
Treat social media marketing as if you're looking for food,
and your food is "taking action". If you don't take action, you're business starves to death. Want your
business to survive? Take massive action, adjust, and take more action until you get
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