Video Marketing Tips to
Video communication is an effective and
increasingly popular way to reach your prospective customers. The use of videos on the
internet is an excellent way to present your product or services to your target market and it’s easier and more
affordable than ever!
Video are quick and easy to view, making them
more attractive to the average web surfer than text alone. In fact, the use of an
effective video marketing campaign can generate more revenue and drive more traffic to your
company. The most important part of your video campaign is making sure your videos are easy to
find and reaching the correct viewers. Below are a few tips to
help you optimize your videos or search engines.
Optimizing Videos for Search
Use meta tags for
the content (text) of the page where your video is placed. Don’t just optimize for video search
· Name your video accordingly. If your video
is named “12345.mov” the chances of it showing up in the SERPs is very unlikely. Instead give it an accurate name
such as “how-to-create-effective-videos.mov.”
· Use keywords in the video titles and also
in their descriptions. Video search engines will find it much easier to index your video files and link back to
your web pages is you incorporate keywords and phrases.
· Use anchor text when linking to the video
from pages within your Web site.
· Make certain that the video files you
upload have the proper file extension.
Keep it short. You
should be able to express in under 2 minutes what would normally take someone 10 minutes to read on paper. Take
advantage of this!
· Create a separate video site map, and then
submit it to both video and content search engines so that it is indexed within both kinds of search
· Be sure to include RSS feeds with Metadata
The best places to host your videos are
YouTube, Yahoo! Videos, or Google Videos. The sites will host your
videos for free and save you from having to max out the bandwidth on your site. Be sure to share your
videos! If you really want to make a splash in your industry, then encourage your viewers to
share and link to your videos. Viral marketing videos
are the best and fastest way to increase awareness about your company and drive more traffic to your virtual
doors. Be sure to include phrases such as “Tell A Friend” or “Visit Our Site” at the end of
to Video Marketing Profits Articles