Twitter Marketing Do’s and
Despite the utter casualness of the Twitterverse, the fact
is that this social media domain still operates on specific rules and regulations that must be followed.
Otherwise, you might find yourself being ignored in one of the most influential marketing platforms today.
That being said, following are some tips on what you should and should not do during Twitter
· Do not use hashtags
more than twice within a single tweet. Twitter is capable of monitoring this and can get you suspended if it
becomes too much.
· Do not overuse the
trending hashtags of the day. Hashtags are used to monitor tweets into categories and using them too often will
dilute the data.
· Do not overtweet;
your followers might not like it if you are flooding their newsfeed. Instead, stick to a specific tweeting
Do not ask your followers to retweet
every time you make a new update unless you’re giving them something worthy of an RT. This is usually a sale, game
or useful information.
· Do not combine
trending hashtags with an unrelated update; this can be a cause of suspension.
· Do not post links
that are of no relation to the content of your tweet.
· Do not misrepresent
yourself, such as creating an account under the name of a celebrity.
· Do use hashtags
only when they are relevant.
· Do post tweets if
they are useful for your followers.
· Do create a
tweeting schedule for maximum exposure.
· Do converse with
your clients to bring you on their internal Twitter map. RT what they have to say if this is related to your
service and thank them should they say anything nice.
· Do promote your
brand and not just your services. Branding on Twitter is an incredibly powerful task, so take advantage of
Do use other Twitter marketing tools
for maximum impact. There are lots of them available for free, allowing users to track who follows them, who they
follow back, clicks on their link, popular keywords and more.
· Do provide quality
information at all times, preferably something related to your brand, product or
Do form alliances with other business
Twitter accounts. Go for ventures that target the same market as yours but not necessarily a competition. For
example, a clothing business can form an alliance with shoes or bag online
Of course, following those guidelines are pretty basic
marketing strategies. If you really want to get ahead of the competition and turn your brand into a trending
topic, then you need to do more.
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