Top Tools for Marketing in
Twitter by itself is already a powerful marketing tool. If
you really want to get the best out of the system however, you need to go beyond what Twitter readily offers
its subscribers. Remember that unlike other account holders that are on Twitter for fun, you’re here for the
marketing opportunity. Hence, it’s important that you make use of all the tools at your disposal to promote,
introduce and track the development of your brand.
The good news is that there are lots of business-friendly
applications today. Some of the best include but are not limited to the
If you want to analyze information on the Twitter,
Socialmention is your best bet. All you have to do is enter the “keyword” in the search space of social
mention and what follows is details of the keyword being used in what sentiment, top keywords used in
reference to the keyword you have entered, and top users of the same. The searches are not only limited to
Twitter, but it also includes other social mediums like Facebook/ Photobucket etc.
This particular program helps account owners monitor their
brand efficient. Tweetbeep is an automated way of checking Twitter and saving tweets that refer to your
brand. You can set the program to capture specific keywords and have them saved in a feed that you can check
later. This way, you will be able to gather information on what the public has to say about you and structure
responses if necessary.
Twitter only allows 140 characters per update, severely
limiting your ability to share information. This is why businesses typically post links to outside domains,
leading their followers to a more comprehensive source of data. Since URLs can be long too however, there’s
the Bitly tool that can shorten the link to just a few characters. This allows the user to lead prospects to
different sites while still giving context to their updates.
Now this is a highly useful tool if you’re tracking your
target market. WeFollow allows you to categorize specific account holders into industries or groups. By using
this, it’s possible for a business to pinpoint the people who are interested in their product and can become
a viable part of their target market. Another program that does basically the same thing is
Of course, those aren’t the only available tools in Twitter
today. With new developments occurring incredibly fast, business owners are advised to always be on the
lookout for new apps. When utilized properly, these programs can improve the efficiency of Twitter marketing
without the additional cost.
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