Top Marketing Tips for
Twitter marketing is not as easy as it seems. Like most
platforms, it is important for business owners to know exactly how and when to approach their market to
create the biggest impact. Otherwise, they will just find themselves lost in a sea of tweets or worse – be
un-followed by their existing followers. This is why business owners should be aware of several marketing
strategies, including but are not limited to:
Follow and Be
Tweeter works on the reciprocity rule. In order to be
followed – individuals must first seek out people to follow. This is why the first order of business when
starting a Twitter is locating the target marketing and following them. Typically, the person followed will
follow right back. This following routine should be done continuously to build the number of potential
Some account holders make the mistake of tweeting too often,
causing them to flood their followers’ thread. This only irritates the follower, causing them to un-follow
the business. Instead, the Tweets should be timed correctly – perhaps several times a
Tweets are limited to 140 characters, which mean that users
will need to make the most of it. This is why each post should be short, important and straight to the point.
Do not waste the follower’s time by making posting nothing of importance. Provide tips, sales alerts, new
products and other information that they may find useful.
Don’t just inform followers – allow them to inform you.
Twitter can be used as a marketing tool and a customer service platform at the same time. Ask client
questions and respond to queries. By publicly being helpful, the business is directly building their
reputation to their followers. Don’t be afraid to retweet what fans and followers have posted as a way of
encouraging them to do more.
Use Hashtags and
Choose specific hashtags to create trending conversations.
This ensures that the conversation is circled around the business. Hashtags also makes it easier for tweets
to lead back to the original post. The same goes for keywords that should be chosen carefully to optimize
Of course, those aren’t the only marketing techniques
individuals can use for Twitter. There’s a whole plethora of strategies out there starting from naming the
account, how to collect followers and the tools that may be used. For those who want to find out more, try
checking out comprehensive eBooks about Twitter marketing.
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