The Number One Mistake to
Avoid If You Want to Succeed with Kindle Publishing
While Kindle publishing has allowed many authors to achieve
their dreams of not only becoming published but also hitting the bestseller lists, there are many more
writers who have failed utterly. Sadly, more often than not, the problem isn’t that their book isn’t any
good, but more a matter of not realizing there’s a lot more to Kindle publishing success than writing a great
Marketing Is Essential to Kindle
One area many authors avoid like the plague is marketing. In
fact, some don’t even want to hear that they have to promote their book, claiming they would rather go
through a traditional publisher since that means they don’t have to handle the business aspect of things.
Unfortunately, that isn’t quite true because a traditional publisher will rarely invest as much time and
energy as is really needed in ensuring a book is successful, especially if the author is considered a midlist
On the other hand, if the same authors would take the same
amount of time they use to pitch traditional publishers and dedicate it to marketing, they could have a
massively successful eBook published via the Kindle publishing system. Even more importantly, they could make
a lot more money this way since Amazon pays out as much as 70% in royalties, instead of the 5 – 10% authors
receive from traditional publishing.
No Promotion Means Weak
If you don’t promote your book, your eBook simply won’t sell
or at least not at the levels it could if you were employing an effective marketing strategy. And you don’t
need to spend a lot of money on marketing, since there are many free options available, including article
marketing, social media platforms and blogging.
The key to succeeding with Kindle publishing is to get
people interested in buying your book, especially at first, when you are a new author. So, you could give out
free copies, for example, to get reviews, which work as word-of-mouth advertising. Or you could offer highly
valuable information – if you are a non-fiction author – in your niche for free, enticing prospects to
purchase your eBook so they can learn even more.
The biggest mistake you can make is to overlook the
necessity of promoting your eBook, especially since there are so many free marketing strategies you can
employ to increase your chances of success with Kindle publishing. It’s simply a matter of putting the time
and effort in to learn and apply these strategies. However, it will certainly be worth the effort when you
become a bestselling author.
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