Benefits of StumbleUpon
Despite the fact that most Internet marketers are fully
aware of the value of social media to their marketing strategy, very few make proper use of StumbleUpon. This
is for various reasons, including the fact that many see StumbleUpon as just a simple social bookmarking site
where all they have to do is share their content and that’s that. Another common reason is that people are so
focused on Facebook and Twitter; they feel that StumbleUpon couldn’t possibly offer similar
The fact is that StumbleUpon can offer great results,
sometimes even better than many other social media platforms. This is because this social bookmarking
community is designed to share online content and drive traffic to other websites. It’s not meant for people
to have long conversations about what they are doing, like Facebook, nor is it meant to act as a quick
communication platform like Twitter.
You Are Guaranteed Targeted
One of the biggest benefits of StumbleUpon is that you can
be certain you will be marketing to your target market. All the people who will be viewing your links and
eventually getting to your site are people who really are interested in the topic. The system is designed in
such a way that shared links are categorized by topic of interest, which means they will be shared with
people who have the same interests. You will find your conversion rate will skyrocket because of how highly
targeted your traffic is.
It’s Easy to Get Your Content
When you share your content on StumbleUpon, you have to add
a description as well as tags and keywords. This makes it easy for your content to be found because you can
use broad keyword. In fact, it’s better that you don’t get too specific because unlike the popular search
engines, there isn’t much competition. All the websites on StumbleUpon have been shared by the members, which
means there aren’t a gazillion other pages for you to compete with.
Get to Know Your Target
Understanding the people you are marketing to is essential
to building a successful business and StumbleUpon provides you with a great way to find out more about your
target market. All you have to do is look at the lists of popular sites in your niche and the comments, which
will allow you to see exactly what your prospects like and what they don’t. It’s a great way for you to learn
what works and what doesn’t, so you can tweak your site accordingly.
StumbleUpon offers the small business owner many advantages
and it’s definitely something every Internet marketer should be using. Thus, if you want quality traffic
without having to pay an arm and a leg for it, then you really should be taking advantage of this great
social bookmarking community.
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