Success with Domain Names: Get the Logistics Right
If you’ve decided to go into the highly lucrative business
of reselling domain names, you are probably focused on making sure you choose profitable domains and on
designing your sales pitch. However, it’s just as important that you get the logistics right if you want to
succeed. In other words, you need to make sure you not only pick a good registrar but also try to minimize
your investment, which will increase your profitability.
Picking a Good
Your first reaction will likely be to pick the cheapest
registrar possible, but this isn’t always a good idea. In fact, as a reseller of domain names, you should be
much more interested in the level of support the registrar offers rather than the price they charge. Saving
one or two dollars on a domain might lead to severe aggravation when attempting to transfer the domain to
your client, which is why you should focus on choosing a registrar who has a good reputation in terms of
Additionally, you want a company that has a good track
record. Just because they appear to be very responsive at first, when they are trying to get you to become
their customer, that doesn’t mean they maintain the same degree of customer support. Thus, you want to do as
much research as possible, especially on forums dedicated to the resale of domain
You have a better chance of picking a good registrar on the
recommendations of people who are in the same business you are trying to break into. Remember, you will have
different requirements to someone who is purchasing a domain for their business, which is why you should
focus your research on these forums and websites.
While we stated that opting for the cheapest registrar for
your domain names is not advisable, that doesn’t mean you can’t take steps to minimize your investment. After
all, you don’t always have to pay full price and if you do your research properly, you could take advantage
of some great discounts.
Run a search for coupon codes as the net abounds with them,
especially for domain names. Sometimes you can get some substantial discounts, which will save you a lot of
money and increase your profitability exponentially.
If the discounts are substantial enough, you can increase
your turnover significantly as you can charge a lower price but still make a nice
As you can see, with the right logistics in place, you can
increase your profitability when reselling domain names, but also ensure the entire process goes off
smoothly. The easier it is for people to do business with you, the better your reputation will be, which will
generally translate into more customers and higher revenues.
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