StumbleUpon and the Snowball Effect
StumbleUpon can be an incredibly powerful tool for traffic
generation. It is a very popular social bookmarking community that allows users to rate content they find
online. Thus, members of the community share websites, video clips, articles, photos and more when they find
something they consider interesting or valuable. The advantage to the Internet marketer is that StumbleUpon
can generate a significant amount of targeted traffic.
The basic concept is that members of the community share
content they discover online and find interesting. Firstly, you need to set up an account and specify what
your interests are. Once that is done, you become part of a group of members who share the same interests as
you. Subsequently, you can share and rate online content.
If your peers agree with your assessment of the site in
question, they will vote the site up, which will increase its popularity and garner more attention. This is
because all sites on StumbleUpon are ranked according to popularity, which is determined by the votes of the
StumbleUpon makes it incredibly easy to share and rate
websites. All you have to do is download the toolbar when creating an account, which allows you to share or
vote for a site right from your browser, without having to go back to the StumbleUpon
StumbleUpon Advertising and the
StumbleUpon has an advertising system that can generate
significant amounts of traffic. Not only is it cheaper than the usual PPC ads, but it also allows advertisers
to target prospects through a variety of methods, including demographics and
The biggest advantage of StumbleUpon is that once someone
“stumbles” your site and votes it up, that single click could lead to dozens more visits. This is where the
snowball effect intervenes.
If someone visits your site as the result of an advertising
campaign and you’ve built a great site, then people will return to the site. What’s more important, though,
is that they will vote up your site, which will mean more traffic for you.
Essentially, each person who visits and likes your site
could generate more traffic in turn. The more people who are involved, the more recommendations you will get.
And remember that popularity is essential on StumbleUpon. The more popular your site is as a result of
positive voting on StumbleUpon, the more likely you are to get a lot of
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