StumbleUpon and the Snowball Effect  

StumbleUpon can be an incredibly powerful tool for traffic generation. It is a very popular social bookmarking community that allows users to rate content they find online. Thus, members of the community share websites, video clips, articles, photos and more when they find something they consider interesting or valuable. The advantage to the Internet marketer is that StumbleUpon can generate a significant amount of targeted traffic.

How StumbleUpon Works 

The basic concept is that members of the community share content they discover online and find interesting. Firstly, you need to set up an account and specify what your interests are. Once that is done, you become part of a group of members who share the same interests as you. Subsequently, you can share and rate online content.

If your peers agree with your assessment of the site in question, they will vote the site up, which will increase its popularity and garner more attention. This is because all sites on StumbleUpon are ranked according to popularity, which is determined by the votes of the members.

StumbleUpon makes it incredibly easy to share and rate websites. All you have to do is download the toolbar when creating an account, which allows you to share or vote for a site right from your browser, without having to go back to the StumbleUpon website.

StumbleUpon Advertising and the Snowball Effect 

StumbleUpon has an advertising system that can generate significant amounts of traffic. Not only is it cheaper than the usual PPC ads, but it also allows advertisers to target prospects through a variety of methods, including demographics and interests.

The biggest advantage of StumbleUpon is that once someone “stumbles” your site and votes it up, that single click could lead to dozens more visits. This is where the snowball effect intervenes.

If someone visits your site as the result of an advertising campaign and you’ve built a great site, then people will return to the site. What’s more important, though, is that they will vote up your site, which will mean more traffic for you.

Essentially, each person who visits and likes your site could generate more traffic in turn. The more people who are involved, the more recommendations you will get. And remember that popularity is essential on StumbleUpon. The more popular your site is as a result of positive voting on StumbleUpon, the more likely you are to get a lot of visitors.

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