StumbleUpon Launches New Advertising System
While not many people are aware of this, StumbleUpon has a
great advertising platform for its members. Recently, it overhauled the system and improved it by leaps and
bounds, even though it was great to begin with.
How Does Advertising on StumbleUpon
StumbleUpon advertising is unique for most people don’t know
they are being marketed to. When you become a StumbleUpon member, you download a toolbar that lets you
promote and vote for sites right from your browser, regardless of where you are. You also can visit various
sites that are part of the categories of interest you selected when you registered by clicking the Stumble
When you click the Stumble button, you get taken from one
site to the next, usually in order of popularity. The number of positive votes received from the members
determines the popularity of a site. However, among these sites, they also insert sites that have paid for
advertising. There are no banners, though, to warn members that they are visiting a site that has paid for
advertising. The only way you can tell is because a small icon appears on the toolbar, but most people aren’t
aware of it.
The advantage is that people are much more receptive to your
message because their defense don’t kick in, which is what usually happens with a blatant
What to Expect from StumbleUpon Paid
StumbleUpon Paid Discovery has taken things a step further.
Advertising was cheap before, especially considering the targeted traffic you get, but now it offers even
more. There are three different plans you can opt for, the Light, Standard and Premium. With Light, each
visitor will cost you $0.05, but your ads will be served as low priority, which means you won’t get such
However, with the Standard plan, you get normal priority and
a higher level of engagement for visitors. Additionally, you have access to a wider range of reporting tools
and analytics, which are essential if you want to maximize the benefits of our campaigns. The cost is $0.10
The Premium plan will cost you $0.25 per visitor, but your
site gets served as a high priority and StumbleUpon guarantees that you will get highly targeted traffic and
engaged visitors, as well as a very high volume of traffic.
While the Premium plan might seem a bit expensive, consider
the benefits you get and then compare it to what you would have to pay for Adwords or any other PPC system.
Clearly, StumbleUpon is becoming a critical component of any Internet marketer's strategy and if you aren’t
using it to generate traffic, then you are leaving money on the table.
Back to StumbleUpon Traffic Powerhouse