Pinterest Marketing – Tips for
Launching Your Brand Presence
While many marketers are familiar with Pinterest, many have
yet to begin getting involved with all this social network has to offer. Pinterest is actually an important
marketing tool that brands can use to get their brand presence out there. This website has quickly become one
of the best referral traffic sources for many brands and your brand can benefit from this website as well. If
you’re interested in using Pinterest marketing to develop your own brand presence, here are some helpful tips
to help you get started.
Tip #1 – Reserve Your Name – The first thing you need to do to launch your brand
presence on Pinterest is to reserve your name. Sign up and make sure you secure the username that you want. You
can easily reserve your name and worry about getting started later. This way you ensure that no one takes the
name that you want to use to promote your brand on the website.
Tip #2 – Group Things by Themes – Once you begin pinning, make sure you group things you
post together by themes. Each board should have a specific image. You don’t want to create boards that are only
a compilation of the products you offer. While it’s find to have some of your products shown on the boards, make
sure you mix in plenty of other content that goes along with the boards overall theme as
Tip #3 – Add in the Prices – The great thing about Pinterest is that it allows you to
easily add in the prices when you create a pin. Simply typing in the value in the description of the pin will
create a price banner for the pin, showing users a price of an item they are viewing. Adding a price also makes
your pin show up when people search for gifts. Make it easy for people to see that your items are for sale by
making sure you add a price to the description.
Tip #4 – Use the “Pin It” Button – As you work to launch your brand presence with Pinterest
marketing, make sure that you use the “Pin It” button on your website. You can easily put this button on every
product page. This allows your site visitors to post products to Pinterest as well, helping to market your
products for you.
Tip #5 – Start Engaging Pinterest Users – Engaging with other Pinterest users is going to be an
essential part of Pinterest marketing. It’s important to listen to your followers, not just broadcast your
brand. This can be done by having others post on some of your boards, by commenting on the posts of others and
more. Doing this will help you become a part of the Pinterest community.
Pinterest offers a great way to launch your brand presence
on the web. It’s easy and effective. Make sure you take time to learn more about how you can easily establish
your brand presence with the help of Pinterest.
Back to Mastering Pinterest Marketing