Mobile Marketing Mistakes
Most marketers have learned some very valuable
lessons by simply making mistakes. And, while these mistakes
may help us to eventually succeed, wouldn’t it be faster if you could simply avoid those mistakes made by your
peers and go directly to the success part? That’s why we have created
a list of top blunders made by mobile marketers and the steps you can take to avoid
Not complying with spam legislation
can place your company in big trouble. If you are accused of
sending unsolicited marketing messages you can be in for a very expensive and damaging
lawsuit. Just don’t do it!
2. Failing to
target your customers.
Cell phones are a very personal item,
and one that is very seldom shared with others. Most companies send
messages to the mass market, hoping to get quick and large results. But the entire market
is not interested in your product! Narrow in on the
demographic, location, income level and behavior of your potential customers. This way you are more
likely to be successful. Take the time to learn and understand your audience.
3. Sending Boring
of Irrelevant Messages
Another common mistake made by mobile
marketers is to just bombard consumers with messages. These messages may be
about irrelevant events, products, or services. This simply annoys your
audience and causes them to distrust your business. Think about how your
products or services provide value to your customers. Tell them about free
offers, coupons, new products, and simply send them tips and useful information. Every message should be
used to build trust, respect, and admiration.
4. Not integrating
their marketing efforts.
While many marketing methods can be
effective on their own, they are best suited to be used together. By encompassing
multi-media channels like Internet, email, television, print, radio, and mobile you are more likely to see a
considerable increase in traffic and profits.
5. Not using an
interactive mobile marketing method
The power of two-way communication is
limitless. Try to get your consumers to respond to your messages. If you can make your
messages action oriented, it increasing you’re their receptiveness. Be creative! Try
offering information in real-time. For example, direct
your audience to stores of places that are having specials right now. Allow them to ask questions, or even
text certain codes back for more information.
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