Is This The E-N-D Of Affiliate Marketing, As We know It?
There's been news that the
America Federal Trade Commission are planning to force blog and website owners to "disclose" the fact that you
and I are profiting from our recommendations.
other words, when you recommend something to someone and someone buys a product based on the confidence on your
recommendation, the FTC believes it's the customers "right" to know they are being profited
argument with marketers and promoters is that they have every right NOT to tell people they are profiting from
their decisions to buy as long as the customer is satisfied with their purchase, what does it matter to the
it because the seller is afraid the buyer won't purchase because they know someone is profiting from the
Besides, when you walk into a cell phone dealership store and a salesman/woman approaches you and
sales you with a brand new plan and phone...are they required to disclose to you what percentage of the sale
fact, I bet you could care less one way or the other WHO makes money from your purchase, as long as you get the
cellphone you've been dying to have in your hands for months.
What the FTC doesn't know, is that disclosure of income and profit is already being done in most
industry's including network marketing, direct sales, insurance salesmen, real estate investors, and so
question you ask yourself, given the above examples, is if you believe it's your right to be told who's making
money off of your purchase possibly influencing your decision to buy, or not?
my opinion, it can go both ways. In some industries, you want to know who's profiting so you're not supporting a
bad cause or scam...and in others, it really doesn't matter so much because the likelihood of being ripped off
is almost unlikely.
seems like the higher the risk to the buyer, the more they want to know whose pockets they’re lining with their
purchases. In contrast, the LESS risky the purchase and the more the industry is perceived to be "legit", the
less cause for concern about being ripped off.
consequently, as more buyers are getting ripped off and cheated on their online purchases by zealous affiliate
marketers, the cry for "regulation" gets louder.
This system can be abused by agencies like the FTC for their own personal agenda of sticking their
hands in the cookie jar and getting more "control" over something the government know's it has no control
you can see, there is no cut-and-dry answer to a very complex question full of holes. But is affiliate marketing
coming to an end? I doubt it.
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