How to Start Branding on
What most people don’t realize when it comes to Twitter
marketing is that they should be selling their brand – not their product. See, the services and products you
provide are generic and the purpose of branding is to make your clients believe that you are the only source
for them. One of the best samples for this is the Apple Company. Although they have started off with the
iPhone and iPod; their further ventures still managed to become best sellers. This is because they managed to
market their brand, earning a reputation connected with Apple.
With Twitter marketing, you can do this to. Following are
some tips on how this can be done.
Choose a name and logo that makes it easier for people to
remember who you are. The name should define the kind of product and service you provide. The logo should
also be memorable since most people tend to remember images more than they do words. Upload a chosen profile
picture on Twitter and stick to it.
Go for a
Twitter allows you to create your own background so take
advantage of that. Don’t use the default setting because this is generic. The goal here is to make sure that
when followers visit your page, they know perfectly well that they are in your profile. Ideally, the specific
color should also be the theme for your profile picture or logo.
Bank on Customer
One of the hallmarks of a good brand is excellent customer
service. Use the public setting of Twitter to correspond with your clients about any questions and problems.
The visibility shows your followers that you are perfectly comfortable addressing any problems, therefore
building your reputation in the industry.
Provide them with Something
Spamming your way in Twitter will only result to a bad
reputation. Instead, be visible, but always give your followers data that they will actually like. A good
example of this will be upcoming sales, events, games and content related to your
Follow Social Media
Despite the informality of the setting, Twitter etiquette is
in existence and is deeply followed by the people in it. It is suggested that account holders – especially
businesses – will explore the rules and regulations provided by the social
Of course, those aren’t the only methods that can be used to
build your brand. Depending on the type of online business, you have, it’s perfectly possible to use other
methods that you think will work. Some online businesses also pursue alliances with other companies and
launch keyword-specific marketing campaigns.
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