How To Use Facebook To
Drive Red Hot Targeted Traffic To Your Website
When driving traffic online, there are so many ways to do it
that it would make your head explode with the possibilities. From pay-per-click to article marketing. But
today we're going to focus exclusively on the social media marketing behemoth --
Facebook is a safe haven to socialize with people who live
several miles away -- 62 million people to be exact. And if you consider yourself a people’s person, Facebook
can be a virtual goldmine for you and your business.
Seriously. Think about it. 62 "million" people! It's every
online entrepreneurs dream to have instant access to so many people, and FREE!
When you sign up for Facebook you will be asked to create a
profile of yourself. Basic information like age, your name, your likes and dislikes are the norm. Next,
you'll be asked to invite or connect with people you already know. This is a neat tool because you will have
access to your "friend’s friend", because people are more comfortable getting to know people who know someone
Next, start talking to people.
Ask conversational questions, but nothing like "Do you want
to buy xxx product yes or no?". Ask questions like "So, how do you know so-and-so?" or "What do you do for
entertainment?". And "LISTEN" to their answers. Don't respond like some robot
with an agenda. Be real. Be human.
Facebook marketing isn't about hoping to get a sale on first
contact, or even the second (unless you already have an established reputation, i.e. Tony
So find a group sharing similar interests in the
products/services you offer and join.
Offer to help by answering questions and giving valuable
content to the group. Be the leader of the group. Be the expert. And people will follow your advice, even
when you recommend products you produced yourself or affiliated with. People will buy without a second
thought because they know you have their best interest at heart.
One of the cool things about Facebook is that you don't need
to invest a single dollar. If you have more time on your hands than funds, Facebook is a solid way to kick
off your social media marketing campaigns.
The trade off is that it will take time for people to build
trust in you before they follow you to your website, but it's a good way to slowly build thousands of
followers and repeat traffic (and repeat business) after the initial effort.
Keep in the back of your mind the potential facebook offers
marketers like you and I and don't take it for granted. Take advantage of this potential and turn it into
results for your online business.
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