Generating Traffic with StumbleUpon
Social media has become an essential part of an Internet
marketing strategy, thanks to sites like Twitter and Facebook. And while social bookmarking has always been a
strategy used by Internet marketers, it is rarely used properly. StumbleUpon is a great example of
This site is dedicated to helping promote websites and yet
few Internet marketers use it effectively. The concept is simple. People create an account, download a
toolbar and click the “I Like It!” button when the find a website, photo, video or article they like. They
enter a quick description and it’s immediately added into the StumbleUpon
Once it’s entered into the database, members who share
similar interests can see it and vote for it. They have the option of giving it a positive vote with a
“thumbs up”, a negative vote or a “thumbs down”, or a neutral vote. The more thumbs up it will receive, the
more popular it will be and the more people will see it.
Build a Great Reputation on
StumbleUpon to Succeed
You can see how this could be used to generate traffic for a
website. Of course, the key is to ensure you are offering quality content that people will want to promote.
And since it is a community, to really succeed you need to become a valued member who is known for sharing
intelligent and interesting content.
This helps you build a great reputation and people will want
to learn more about you. So, they will visit your profile and check out your site. If they find interesting
content they are likely to share it or “stumble” it, meaning that other StumbleUpon members will see
You might be tempted to stumble your own website, but this
is a mistake. If you are solely focused on promoting yourself, you will alienate the community and people
won’t want to have anything to do with you. That’s why your main focus should be on providing value so that
people are compelled to learn more about you.
The more value you provide, the stronger your relationship
with the community will be and the better your chances of generating traffic. And don’t forget, this is all
laser targeted traffic we’re talking about, meaning that every person landing on your site has the potential
to become a customer.
StumbleUpon can be an incredibly valuable tool to help you
generate traffic. In fact, it’s one of the easiest and quickest ways to get visitors to your site. Yes, it
will take some effort to build a community of followers, but the results are well-worth
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