EXPOSED: What Is
Article Marketing REALLY About?
So, what is it that makes article marketing a staple in the
online marketing community and why does it continue to bring in strong results for famous article marketers
like Deagan Smith?
The answer lies in understanding articles and why and how
they work to drive traffic, leads, and sales to your online business. And, it all starts with understanding
the basic principles that makes article marketing run like a perfect calibrated
So what IS article marketing?
Article marketing is not a business, but the art and science
of using articles you hire out or write yourself in the hopes it'll drive traffic to your online business to
They're created with distribution in mind to various article
marketing directories, many of which are free, to display your article online.
The sole reason why article directories offer their services
for free is because of profits earned from the placement of advertisements around the content you submit. The
more articles they have on their directory, the more traffic -- therefore more money -- they
Article marketing online wasn't much different than it was
before the Internet evolved over the last few years. In print, with the right connections you could get your
article placed for free talking about the benefits of a product or service you're promoting for free. In
return, the newspaper (or magazine) saved on the costs of finding talent to write for their
Again, creating a win-win for both parties
The biggest difference between online and offline article
marketing is the barrier of entry has lowered to the point where both the really bad and really good article
marketers are on the same level playing field.
If you had a bad article to submit to a printed publication,
it would be rejected immediately. With online publications, because there are so many start-up distribution
centers they are starving for content and, no matter how bad the content it will normally find it's away
around to the end-user that disrupts the credibility of online articles.
Article marketing is just one of many ways to promote
products or services.
Usually, people with smaller marketing budgets use articles
to get the results they're looking for.
Keep in mind that keywords are your most important
article-marketing tool. Without them is like looking for your home (your website) without a street addressee.
Make it easy for your target audience to find you. Give serious thought to what words they're likely to type
looking for specific information and modify your articles accordingly to fit like a glove. Get this right,
and you won't have to fight to drive traffic to your online business.
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