CPA vs. Affiliate
Marketing: Which One Makes You More Income?
CPA vs. Affiliate
Marketing: It's a classic debate. And for a lot of people who failed to get affiliate
marketing to work for them, but succeeded in CPA, it's obvious who the clear winner
The same could be said for a lot of the top Internet
marketers today like Frank Kern, Perry Marshall, and others who made their living from affiliate marketing.
So it all boils down to this:
Who's right, and who's wrong? The answer to this question is
has been around for many years, but it wasn't until 3-4 years ago when it really started to catch fire with
both successful and struggling Internet marketers because ofCPA
pioneers like Amish Shah who introduced this profitable business to the online
I know a few CPA enthusiasts who believe running a CPA business is easier than affiliate marketing by a long shot because it's simpler
for people to take actions that doesn't require their credit card info for YOU to make
Another powerful benefit of CPA is the instant results and responses you can get from basic zip and email
submit forms. Even if it's a few dollars per day profit, it's enough to inspire anyone to take that bit of
success and grow on it -- where's affiliate marketing requires MORE patience and resilience to get results.
is all fine and dandy and it's the rave in the IM community at this time, but let's talk a little about what
makes affiliate marketing a strong "contender" in this contest to see which business model is the
It's said, "The bigger the risk you take in business, the
bigger the reward". Although not always the case, I've discovered from personal experience it's fairly
accurate. The more you risk, the more money and higher the profit margins you get in
Let's say you have an affiliate product paying out $30 per
sale in commissions (affiliate marketing). If you had a common CPA campaign set-up, it would take 35 people to take a specific action ($1.00 per
zip/email submit) to get what only took ONE person to do with the $30 sale.
Also, with affiliate marketing you're not at the mercy of
the CPA merchant. Which means you rarely need to call anyone to
get anybody's approval to get set-up and making money.
As you can see there are both "positives and negatives" with
both CPA and Affiliate Marketing. Starting out, I recommend
CPA because the motivation to succeed grows even with small
successes. As you start to make money, branch out into affiliate marketing to diversify your online
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