Best 4 Features Of LinkedIn
Every Marketer Should Know About
LinkedIn is the best professional social
networking platform around today. In fact, it has already
reached over 200 countries! Yet a lot of the best features available on LinkedIn are ignored or simply
overlooked. That is why I have compiled this list of tips that will help get your profile as much as
exposure as possible.
If you’ve got It, Flaunt
If you have work experience, tell everyone
about it. You should focus as much attention as possible on creating your online
resume. Remember, this will represent who you are and what you can do. The simplest way to
advertise effectively is to improve your profile page. If you have some great photos or your business, or of you
completing a job-specific task, add them! You can simply click the
‘add photo’ link. But don’t stop there. You can also add up to three links that relate to your
business. These could be your company website, blogs, or lead capture
There is an additional feature that allows you
to request recommendations from people who have used your products or services. These are then presented
on your profile page as testimonials. Just click the ‘ask for
recommendations’ link and this will be set up. Everyone wants to know if
your business or products are legitimate, what better way to prove it than with some awesome
Also, if you click on the ‘more’ tab, you will
see that option called ‘answers.’ This easy to use function
allows you to search for questions that others have asked and answer them. This is a fast and easy
way to prove your authority and build credibility within LinkedIn.
If you are looking for a way to actually place
your business ads on related LinkedIn pages, then you are looking for Direct-Ads. Note: Direct-Ads is a form
of paid advertising. You can start using Direct-Ads by clicking ‘advertise on LinkedIn’ on your home
menu. The cost of this type of advertising can add up really quickly. Depending on what type of
exposure you are trying to gain it can run anywhere from $10 to $1000 every day!
For even more expert tips on taking
your LinkedIn marketing campaigns to new heights, visit [Insert URL Here].
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