3 Ugly Myths About Membership
Sites You MUST Know About (Or Else!)
In this [article/blog post], I’m going to blow the doors
open on 3 common myths about membership sites, starting with…
Myth #1: Membership Sites Are
Easy To Start, Low-Maintenance, And Require Very Little Work
Seriously. Give this some thought: If you had an option to
pay for your desire once, versus paying for the same desire multiple times every year, which option one would
It’s BECAUSE of this your customers expectations will be “higher-than-average” and
for good reason -- they’re paying the same price every month, so naturally they expect new content or an
on-going service that MATCHES what they paid the month
before -- and quite frankly…
That’s no easy task.
Don’t get me wrong, this can be FUN or a pain in the butt
(depending on you and your own interest in the niche you're in), but it’s still work to maintain and look
Myth #2: Get The Customer One
Time And It’s Autopilot Income!
This myth gets under my skin the most, because you’ll rarely
see a sales page that claim to teach how to set-up a proper membership site tell you the truth, and the truth
They drop out often, for reasons you can’t identify nor
Common reasons customers’ dropout is because the content
wasn’t good enough, little to no interaction while a member, or it’s inconsistent with the promise they
brought into in the first place.
Regardless, the idea that you’ll never have to look for
another customer is B.S because, the total “opposite” is true -- you must ALWAYS attract new customers
because as older customers dropout faster than you think.
Sure, there are ways to keep old customers on board for
several months (even years) at a time (and there are plenty of “how to” courses out there that show you how),
but when you’re just starting out chances are you’ll ease your way up to keeping more of your old
Myth #3: Membership Sites Is A
And nothing could be furthest from the “truth”,
The membership model is a structure for product delivery and
receiving payments using the “core” fundamentals of the business already in-place. It’s like an “add-on”.
For example: if you don’t understand your target market,
don’t give something to your market they WANT, and if your information is lacking in detail
and quality -- a membership model won’t “magically” fix that.
In other words, you can’t furnish your home without a place
to stay, you can’t replace your wheels without a car to drive, and you can’t make money with a membership
site without a solid foundation to build upon.
For a more detailed, step-by-step
instructional guide on how to maximize your profits using membership websites -- check out
(Membership Site Profits)
Back to Massive Membership Site Profits